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The Sales Academy

The Sales Academy provides automotive organizations across the U.S. with our exclusive 360 Sales and Service Marketing Program. We package industry best marketing solutions with hands on training and consulting. We are solely devoted to the automotive industry and provide a broad range of integrated marketing services for new and used vehicle sales and service. Our creative solutions, market research and data analysis are unrivaled in the industry.

Our data hygiene software eliminates waste by ranking a dealership’s customers and prospects based on their statistical probability of either purchasing or servicing their vehicles with the dealership during the next quarter. That saves our clients thousands upon thousands of dollars. We only target recent purchasers, customers driving newer models that need maintenance, those in equity who may or may not be actively using the dealer’s service department and people who have no previous relationship with the dealership, but certainly should. Our automotive marketing specialization provides superior market research and data analysis unparalleled in the industry.

Over the last 15 years, our team has helped over 1600 dealers across the country and several manufactures dominate. Experience counts. We are trusted industry experts. Our team is employed by many of the most successful and meticulous organizations at the dealer, association, and manufacturer levels in the automotive industry. Our clients are our partners, and we stop at nothing to see them flourish. Contact us now to put our experiences to work for your dealership.

Thayne Harrison is the President and Founder of The Sales Academy.

Thayne has been involved in the automotive industry since he was a teenager selling cars at his first job. He continued his career in various sales management positions while he was going to school at Brigham Young University in Marketing Communications. Upon completion of his degree Thayne accepted a position with HAC group (aka Half-A-Car). Here he was responsible for training auto dealerships in loyalty management and sales strategies. As Thayne worked with the dealerships, he started to see a need for business development and lead management. In 2001 Thayne founded The Sales Academy and developed Virtual Business Development Center to provide targeted marketing and customer loyalty strategies to his clientele. The Sales Academy has become regarded nationally as the “Loyalty Management” giant because of the services it provides.

Thayne has personally trained in hundreds of dealerships both in the U.S and internationally during his career. Thayne has also been asked to speak to many large groups of dealers as an “industry expert” for OEMS such as Ford Motor Company, Lincoln Mercury, Hyundai Motors, Kia Motors of America, and others. Because of Thayne’s focus and passion with targeted marketing and customer loyalty, he has established himself as one of the industry’s leading voices on the subject.

The best part of Thaynes life is his beautiful wife Annie and his seven children: Jaden 18, Riley 14, Regan 12, Kaden 10, Maddie and Kellan 8, and Rustin 5. When he is not working, youll likely find him boating with his kids or on the water with a fly rod in his hands. His family absolutely love the water.